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<h1 class="title">
从papié…±ã€æŽè¯žåˆ°ã€Šç”œèœœæš´å‡»ã€‹ï¼Œè¿žå’–啡引领咖啡文化顺利“出圈â€ï¼Ÿ
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æ¥æºï¼?a href='http://adwlearn.com/news/43.html'>http://adwlearn.com/news/43.html</a>鼎盛彩票平台 å‘布时间ï¼?018-08-23
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近两年，连咖啡的å‘展更是æ乘上了“新零售â€ä¸œé£Žã€‚éšç€é˜¿é‡Œã€äº¬ä¸œç‰äº’è”网巨头进入市场，大é‡èµ„本涌入，连咖啡这类结åˆçº¿ä¸Šä¸Žçº¿ä¸‹ä¸šåŠ¡çš„新零售项目尤其å—到投资人的关注ã€?br />
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æ“‚å°ä¹‹ä¸Šï¼Œä¸€åœºçœ‹ä¼¼å…³ä¹Žä¸¤å®¶ä½“育大å¦æ‹³å‡»å®žåŠ›çš„较é‡å³å°†å±•å¼€ï¼Œä¸€è¾¹æ˜¯æ¸©æŸ”稳é‡çš„å¦é•¿éª†å† 言，å¦ä¸€è¾¹æ˜¯ç›´çˆ½å¥½å¼ºçš„å¦å¦¹ç¨‹äºšæ¥ 。é¢å¯¹è‡ªå·±å¿ƒä»ªå¥³ç”Ÿä¸é¡¾ç”Ÿç†æœŸå‘出的倔强挑战，如何主动延迟比赛åˆä¸å¤±ç»…士风度地照顾对方情绪？体贴的å¦é•¿é€‰æ‹©ç”¨ä¸€æ¯è¿žå’–å•¡çƒå¯å¯å·§å¦™åŒ–解ã€?br />
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事实è¯æ˜Žæ— 论什么时候，对女生的言è¯å…³æ€€å§‹ç»ˆæ¯”ä¸ä¸Šä¸€æ¯é¦™ç”œçƒé¥®æ¥å¾—实际。连咖啡æ£æ˜¯å‘现了生活ä¸ç±»ä¼¼è¿™æ ·çš„情感诉求，通过《甜蜜暴击》ä¸ä¸€ä¸ªæ¸©æƒ…满满的片段，将自身关注用户需求的å“牌形象推å‘大众，既æˆä¸ºå‰§ä¸éª†å† è¨€å’Œç¨‹äºšæ¥ çš„æƒ…æ„Ÿé“¾æŽ¥ï¼Œåˆæˆä¸ºå‰§å¤–çƒæ‹ç”·å¥³çš„情感蔓延ã€?br />
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其实，《甜蜜暴击》并ä¸æ˜¯è¿žå’–啡与娱ä¹åœˆçš„次亲密接触，为了让咖啡文化“出圈â€ï¼Œè¿žå’–啡从æˆç«‹ä¹‹åˆå°±ä¸€ç›´èƒŒè´Ÿç€å¨±ä¹åŸºå› ，近两年更是ä¸æ–深耕咖啡文化的泛娱ä¹åŒ–，形æˆäº†ç‹¬ç‰¹çš„è¥é”€ç‰¹è‰²ã€?br />
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《甜蜜暴击》的泛娱ä¹åŒ–è¥é”€æ¡ˆä¾‹ï¼Œæ—¢ä¸æ˜¯å¼€å§‹ä¹Ÿå¹¶éžç»ˆç‚¹ã€?br />
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借助娱ä¹åŠ›é‡è®©å’–啡文化“泛娱ä¹åŒ–â€?br />
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咖啡在我国一直是“少数人â€çš„饮料ã€?br />
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æ•°æ®æ˜¾ç¤ºï¼Œåœ¨ç¾Žå›½ï¼Œäººå‡æ¯å¹´è¦å–掉400æ¯å’–啡；在日本ã€éŸ©å›½ï¼Œäººå‡æ¯å¹´è¦å–æŽ?00æ¯å’–啡；而在ä¸å›½ï¼Œè¿™ä¸ªæ•°å—是5~6æ¯ã€‚如果åªç®—国内一线城市，人å‡æ¯å¹´çš„咖啡消费数也åªæœ?0æ¯ã€‚ä¸å›½ä¸Žå‘达国家在咖啡消费数é‡ä¸Šçš„å·®è·ï¼Œä»Žä¾§é¢åæ˜ äº†å’–å•¡å¸‚åœºåœ¨å›½å†…æœ‰éžå¸¸å¹¿é˜”çš„å‘展空间ã€?br />
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相关评估机构表示，â€?0%的毛利率ï¼?00亿元的市场规模，ä¸å›½å’–啡市场有远高于全çƒå¸‚场的年增长率，未æ¥æ›´å‘ç€åƒäº¿çº§åˆ«å‘展。â€è€Œå¦‚何开拓这一市场，让咖啡文化顺利“出圈â€ï¼Œæˆä¸ºä¸å›½æœ¬åœŸå’–å•¡å“牌的当务之急ã€?br />
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借鉴体育ã€æ–‡åŒ–ç‰é¢†åŸŸçš„“泛娱ä¹â€è¿è¥æ¡ˆä¾‹å¯ä»¥å‘现：与娱ä¹â€œç»‘定â€ï¼Œæœ¬è´¨ä¸Šæ˜¯è®©å°ä¼—“出圈â€ã€æ‰“通ä¸åŒé¢†åŸŸäººç¾¤å¸‚场的手段ã€?br />
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比如刚刚过去的â€?018俄罗斯世界æ¯â€ï¼Œæˆä½“系的泛娱ä¹å†…容，让民众情绪沸腾了一整个å¤å¤©ã€‚例如，视频平å°é€šè¿‡å¼€å‘与世界æ¯ç›¸å…³çš„周边节目和明星互动新玩法，ä¸ä»…在çŸæ—¶é—´å†…实现了DAU的高速增长，更验è¯äº†ä½“育与泛娱ä¹æŽ¥è½¨çš„商业价值ã€?br />
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在这方é¢ï¼Œè¿žå’–å•¡ä¸ä»…具有娱ä¹â€œåŸºå› â€ï¼Œæ›´ä¸æ–解é”与泛娱ä¹åŒ–的“新接å£â€ã€?br />
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早在2014年，连咖啡“天使轮â€èžèµ„之际，就å¸å¼•äº†å›½å†…è‘—å主æŒäººæˆ´å†›å…¥å±€ï¼Œè¿™æ˜¯æˆ´å†›å•†ä¸šæŠ•èµ„的项目。åŒå¹´ï¼Œè¿žå’–啡获得由主æŒäººæŽé™å‘起，那英ã€è’‹é›¯ä¸½ã€æ¢é™ã€æˆ´å†›ç‰äººå…±åŒå‚与的“星创投â€åŸºé‡‘的投资ã€?br />
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两年åŽï¼Œè¿žå’–å•¡å†åº¦èŽ·å¾—娱ä¹èµ„æœ¬çš„åŠ ç ，宣布完æˆ?000万元Bè½®èžèµ„，由上市公å¸åŽç–影视领投ã€?br />
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åŽç–影视作为国内家以电视剧为主è¥ä¸šåŠ¡çš„上市ä¼ä¸šï¼Œå 有国内电视剧市场超è¿?0%的份é¢ï¼Œæ¤å‰å¤§ç«çš„韩剧《太阳的åŽè£”》ã€ã€Šä½•ä»¥ç¬™ç®«é»˜ã€‹ã€ã€Šå½’æ¥ã€‹ã€ã€Šå°æ—¶ä»£ã€‹ç‰ï¼Œå‡ä¸ºå…¶ä»£è¡¨ä½œå“ã€‚è¿‘å‡ å¹´ï¼Œå®ƒå¼€å§‹é¢‘ç¹è·¨ç•ŒæŠ•èµ„，涉足生活方å¼ã€äº’è”网技术ç‰é¢†åŸŸï¼Œè¿žå’–啡就是é‡ç‚¹é¡¹ç›®ä¹‹ä¸€ã€?br />
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