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</h1> <div id="yub00zc73i" class="description"> <p> 来源ï¼?a href='http://adwlearn.com/news/44.html'>http://adwlearn.com/news/44.html</a>   å‘布时间ï¼?018-08-23 </p> </div> </div> <div id="yub00zc73i" class="postbody"> 店铺选址的重要犹如西装衬衫上的颗纽扣,如果扣错了,衬衫怎么穿都是歪的。咖啡店的选址首先要符合一些通则ã€?br /> <br /> 对于品牌尤其是零售连锁品牌,选址是品牌准备的最后一步,也是经营的步ã€?最后一步,指的是选址前的品牌定位、产品、消费者画像、价格定位、店铺形象,渠道等都已完成,选址时可清楚的阐述品牌的理念、产品、形象、圈定区域、无限地接近自己的客群,并且可以传播ã€?br /> <br /> 选址的三个要点:可见、可达、可得ã€?br /> <br /> 可见,首先让更多的人看见。从地理位置上就是“金角、银边、草肚皮”,金角,即几条道路或内部路径汇聚的中心,客流量最大,展示面,比如星巴克、优衣库、ZARA 的位置ã€?br /> <br /> 银边,即处于人流的端口,仅次于金角的位置,还有接近地铁口的位置,人流进入的端口更易引起购物者的兴趣,驻足停留,比如 SEPHORAã€?br /> <br /> 草肚皮,即中间部分,如购物中心体量超大,购物者从端口进入,还未到中心,就因体力不支或时间的原因而未到达,尤其是品牌知名度不高的小店尽量避免在此位置ã€?br /> <br /> 当然,以上只是通论,品牌的举例只是鉴于大多数情况,具体位置的选择还要看商业的定位、品牌级次及自身的商业价值ã€?br /> <div id="yub00zc73i" style="text-align:center;"> <img src="/uploads/image/20180823/20180823175533_4743.jpg" alt="" /> </div> 其次是让自己的顾客看见,即无限地靠近品牌的核心客户。具体到咖啡品牌,如星巴克、漫咖啡、还有新起的瑞幸咖啡,细分起来顾客虽有重叠,但是大比率拥有各自的顾客,因此店铺风格上有明显分别,在店址选择上也有可观察到的独特规律ã€?br /> <br /> 星巴克多选择甲级写字楼、购物中心、高端社区的首层。漫咖啡的休闲氛围更浓些,多选择临近商业中心兼顾社区住宅,如北京的华贸商业街店、朝北大悦城åº?还有社区的临街店铺。瑞幸的店址,多选择中小型公司的写字楼区、创业园区,非常接近他的顾客群体,年轻、潮流、喜欢新鲜事物ã€?br /> <br /> 可达,看见即可到达,并可以最短路径到达。无论是在道路的沿街店铺,还是购物中心内的店铺。最忌讳开车或行走时看见,但需要绕道,或走到两端的人行横道,或在通道上转来转去才可到达。购物者易失去耐心,或被类似店铺截流ã€?br /> <br /> 可得,物业可得,物业(房屋)的设备设施符合经营要求,证照齐全,可合法租赁。这是必要条件,重要程度超越了以上两点。尤其近来,一线城市对商业用途的物业规范非常严格,包括消防、卫生、环境等部门会严格执法ã€?br /> <br /> 以上三点是对店铺位置的综合评价,评分越高,租金等投入也会越高。在竞争日益激烈的市场中,对于新品牌或上升期品牌很难找到完美店址,但不是一项弱就不可取,根据具体情况有提升“颜值”的方法<br /> </div> <div id="yub00zc73i" class="item_tags"> 相关标签ï¼?<a href='/key.aspx?k=%b0%eb%d7%d4%b6%af%bf%a7%b7%c8%bb%fa'>半自动咖啡机</a>,<a href='/key.aspx?k=%c9%c5%c4%a7%ca%a6%bf%a7%b7%c8%bb%fa'>膳魔师咖啡机</a>,<a href='/key.aspx?k=%bd%f8%bf%da%bf%a7%b7%c8%bb%fa'>进口咖啡æœ?/a>,<a href='/key.aspx?k=%d2%c0%bf%a8%c0%ad%c2%ea%bf%a7%b7%c8%b6%b9'>依卡拉玛咖啡è±?/a>,<a href='/key.aspx?k=%bf%a7%b7%c8%b6%b9'>咖啡è±?/a>, </div> <div id="tabBtn"> <div>上一æ?<a href="45.html">你不知道çš?个关于咖啡的趣事</a></div> <div>下一æ?<a href="43.html">从papi酱、李诞到《甜蜜暴击》,连咖啡引领咖啡文化顺利“出圈”?</a></div> </div> </div> <div id="listContent"> <div id="yub00zc73i" class="item_tags"> <a>相关内容</a> </div> <div id="yub00zc73i" class="mlist type04"> <div id="yub00zc73i" class="content_wrapper"> <ul class="content_list clearfix"> <li id="item_block_0" class="item_block wow"> <a href="/news/61.html" title="咖啡原料供应商解析如何挑选咖啡豆" rel="nofollow" class="item_box"> <div id="yub00zc73i" class="item_wrapper clearfix"> <p class="date_wrap"> <span class="md"> 2019-07-13 </span>鼎盛彩票平台 </p> <div id="yub00zc73i" class="item_info clearfix"> <p class="title ellipsis"> 咖啡原料供应商解析如何挑选咖啡豆 </p> <p class="subtitle ellipsis">鼎盛彩票平台 </p> </div> <div id="yub00zc73i" class="item_des"> <p class="description"> 再好的家用咖啡机都需要配合好的咖啡豆来进行烹煮,还能提供浓郁 </p> </div> </div> </a> <a href="/news/61.html" class="details"> 详情 <i class="fa fa-angle-right" aria-hidden="true"> </i> </a> </li> <li id="item_block_0" class="item_block wow"> <a href="/news/60.html" title="怎样的家用咖啡机更靠è°? 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id='hl2cv'></td><code id='hl2cv'></code><del id='hl2cv'><style id='hl2cv'><option id='hl2cv'><fieldset id='hl2cv'></fieldset><tt id='hl2cv'></tt></option></style></del><legend id='hl2cv'><kbd id='hl2cv'><acronym id='hl2cv'><bdo id='hl2cv'><strike id='hl2cv'><span id='hl2cv'></span></strike></bdo></acronym></kbd></legend><del id='hl2cv'></del><option id='hl2cv'><ins id='hl2cv'></ins></option><table id='hl2cv'><span id='hl2cv'></span><sub id='hl2cv'><tt id='hl2cv'></tt></sub></table><small id='hl2cv'><ol id='hl2cv'><strong id='hl2cv'><kbd id='hl2cv'><code id='hl2cv'><option id='hl2cv'></option><u id='hl2cv'><center id='hl2cv'></center></u></code></kbd></strong><li id='hl2cv'><i id='hl2cv'></i></li></ol></small><noframes id='hl2cv'><dir id='hl2cv'><del id='hl2cv'><del id='hl2cv'></del><pre id='hl2cv'><pre id='hl2cv'><option id='hl2cv'><address id='hl2cv'></address><bdo id='hl2cv'><tr id='hl2cv'><acronym id='hl2cv'><pre id='hl2cv'></pre></acronym><div id='hl2cv'></div></tr></bdo></option></pre><small id='hl2cv'><address id='hl2cv'><u id='hl2cv'><legend id='hl2cv'><option id='hl2cv'><abbr id='hl2cv'></abbr><li id='hl2cv'><pre id='hl2cv'></pre></li></option></legend><select id='hl2cv'></select></u></address></small></pre></del><sup id='hl2cv'></sup><blockquote id='hl2cv'><dt id='hl2cv'></dt></blockquote><blockquote id='hl2cv'></blockquote></dir><tt id='hl2cv'></tt><u id='hl2cv'><tt id='hl2cv'><form id='hl2cv'></form></tt><td id='hl2cv'><dt id='hl2cv'></dt></td></u></noframes><optgroup id='hl2cv'><tfoot id='hl2cv'></tfoot></optgroup><pre id='hl2cv'><tfoot id='hl2cv'><address id='hl2cv'></address><blockquote id='hl2cv'></blockquote></tfoot></pre><strong id='hl2cv'><option id='hl2cv'><option id='hl2cv'><style id='hl2cv'></style></option></option></strong><tr id='hl2cv'></tr><form id='hl2cv'></form><form id='hl2cv'><form id='hl2cv'></form><ol id='hl2cv'><sup id='hl2cv'></sup></ol></form><th id='hl2cv'></th><td id='hl2cv'></td><code id='hl2cv'><li id='hl2cv'><dl id='hl2cv'><button id='hl2cv'><sub id='hl2cv'><span id='hl2cv'><ins id='hl2cv'></ins></span></sub></button><li id='hl2cv'><li id='hl2cv'><form id='hl2cv'></form><blockquote id='hl2cv'></blockquote></li><code id='hl2cv'></code><dir id='hl2cv'><noframes id='hl2cv'></noframes></dir><kbd id='hl2cv'></kbd><dir id='hl2cv'></dir></li><td id='hl2cv'><tfoot id='hl2cv'></tfoot></td></dl></li></code><tbody id='hl2cv'><small id='hl2cv'></small><kbd id='hl2cv'><select id='hl2cv'><tt id='hl2cv'><p id='hl2cv'></p><address id='hl2cv'></address></tt></select></kbd></tbody><pre id='hl2cv'></pre><tr id='hl2cv'></tr><noframes id='hl2cv'><code id='hl2cv'><i id='hl2cv'><q id='hl2cv'><legend id='hl2cv'><pre id='hl2cv'><style id='hl2cv'><acronym id='hl2cv'><i id='hl2cv'><form id='hl2cv'><option id='hl2cv'><center id='hl2cv'></center></option></form></i></acronym></style><tt id='hl2cv'></tt></pre></legend></q></i></code><center id='hl2cv'></center></noframes><thead id='hl2cv'><sub id='hl2cv'></sub></thead><sup id='hl2cv'><div id='hl2cv'></div></sup><td id='hl2cv'><dd id='hl2cv'><fieldset id='hl2cv'><code id='hl2cv'><blockquote id='hl2cv'><tfoot id='hl2cv'></tfoot></blockquote></code><td id='hl2cv'></td></fieldset></dd><tr id='hl2cv'><label id='hl2cv'><dir id='hl2cv'></dir></label></tr></td><style id='hl2cv'></style><option id='hl2cv'></option><legend id='hl2cv'><fieldset id='hl2cv'><u id='hl2cv'></u></fieldset><strike id='hl2cv'><td id='hl2cv'></td><tfoot id='hl2cv'></tfoot><u id='hl2cv'><tr id='hl2cv'></tr></u></strike></legend><fieldset id='hl2cv'><dir id='hl2cv'><form id='hl2cv'><optgroup id='hl2cv'></optgroup></form></dir><font id='hl2cv'><dl id='hl2cv'></dl></font></fieldset><blockquote id='hl2cv'></blockquote><style id='hl2cv'></style><p id='hl2cv'></p><label id='hl2cv'><ol id='hl2cv'><sub id='hl2cv'><noscript id='hl2cv'><code id='hl2cv'></code></noscript><td id='hl2cv'><tr id='hl2cv'><b id='hl2cv'><dl id='hl2cv'><ol id='hl2cv'></ol></dl></b></tr></td><dt id='hl2cv'></dt></sub></ol><address id='hl2cv'></address></label><legend id='hl2cv'><pre id='hl2cv'><style id='hl2cv'><acronym id='hl2cv'></acronym><ul id='hl2cv'><u id='hl2cv'></u><table id='hl2cv'><acronym id='hl2cv'><tt id='hl2cv'><blockquote id='hl2cv'></blockquote></tt></acronym><big id='hl2cv'></big></table><noframes id='hl2cv'><font id='hl2cv'></font></noframes></ul></style></pre></legend><p id='hl2cv'></p><dfn id='hl2cv'><blockquote id='hl2cv'></blockquote><u id='hl2cv'><ol id='hl2cv'><bdo id='hl2cv'></bdo></ol></u></dfn><acronym id='hl2cv'><noscript id='hl2cv'></noscript></acronym><i id='hl2cv'></i><button id='hl2cv'><ol id='hl2cv'></ol><legend id='hl2cv'></legend></button><label id='hl2cv'></label><ol id='hl2cv'></ol><address id='hl2cv'><legend id='hl2cv'><u id='hl2cv'><font id='hl2cv'><tt id='hl2cv'></tt><strong id='hl2cv'><span id='hl2cv'><q id='hl2cv'></q></span></strong></font></u><u id='hl2cv'></u></legend></address><ins id='hl2cv'></ins><q id='hl2cv'><address id='hl2cv'><option id='hl2cv'></option></address></q><p id='hl2cv'></p><dd id='hl2cv'></dd><td id='hl2cv'><style id='hl2cv'></style></td><em id='hl2cv'><optgroup id='hl2cv'></optgroup><address id='hl2cv'><tfoot id='hl2cv'><address id='hl2cv'></address></tfoot></address></em><p id='hl2cv'><table id='hl2cv'><option id='hl2cv'></option><tt id='hl2cv'></tt></table></p><ins id='hl2cv'><style id='hl2cv'><tbody id='hl2cv'><span id='hl2cv'><thead id='hl2cv'></thead></span><li id='hl2cv'><button id='hl2cv'></button></li><del id='hl2cv'><div id='hl2cv'><small id='hl2cv'></small></div><i id='hl2cv'></i></del></tbody></style><noscript id='hl2cv'><thead id='hl2cv'><tr id='hl2cv'></tr></thead></noscript></ins><p id='hl2cv'><dd id='hl2cv'><button id='hl2cv'></button><del id='hl2cv'><label id='hl2cv'><b id='hl2cv'></b><li id='hl2cv'></li></label><big id='hl2cv'></big></del><pre id='hl2cv'><tbody id='hl2cv'><style id='hl2cv'><dt id='hl2cv'></dt></style><legend id='hl2cv'><noframes id='hl2cv'><dd id='hl2cv'></dd></noframes></legend></tbody><button id='hl2cv'></button></pre><li id='hl2cv'><span id='hl2cv'></span></li></dd></p><li id='hl2cv'></li><fieldset id='hl2cv'><ol id='hl2cv'></ol></fieldset><kbd id='hl2cv'></kbd><small id='hl2cv'><b id='hl2cv'><optgroup id='hl2cv'></optgroup><div id='hl2cv'></div></b><div id='hl2cv'></div></small><u id='hl2cv'></u><big id='hl2cv'><ul id='hl2cv'></ul></big><button id='hl2cv'><sup id='hl2cv'><ol id='hl2cv'></ol><strong id='hl2cv'></strong></sup></button><option id='hl2cv'></option><tr id='hl2cv'></tr><b id='hl2cv'><div id='hl2cv'></div></b><tbody id='hl2cv'><acronym id='hl2cv'><acronym id='hl2cv'></acronym></acronym><dfn id='hl2cv'></dfn></tbody><ol id='hl2cv'><kbd id='hl2cv'></kbd></ol><kbd id='hl2cv'><em id='hl2cv'><dir id='hl2cv'><thead id='hl2cv'></thead></dir></em></kbd><table id='hl2cv'></table><select id='hl2cv'></select><table id='hl2cv'></table><sup id='hl2cv'></sup><bdo id='hl2cv'></bdo><noscript id='hl2cv'><dfn id='hl2cv'><fieldset id='hl2cv'><button id='hl2cv'></button></fieldset></dfn></noscript><thead id='hl2cv'></thead><table id='hl2cv'></table><font id='hl2cv'></font><button id='hl2cv'></button><legend id='hl2cv'><p id='hl2cv'><select id='hl2cv'></select><abbr id='hl2cv'></abbr></p></legend><del id='hl2cv'><del id='hl2cv'></del></del><dt id='hl2cv'></dt><blockquote id='hl2cv'></blockquote><strike id='hl2cv'></strike><button id='hl2cv'></button><u id='hl2cv'></u><legend id='hl2cv'><del id='hl2cv'><i id='hl2cv'></i></del></legend><noframes id='hl2cv'></noframes><tbody id='hl2cv'></tbody><dir id='hl2cv'><dir id='hl2cv'><select id='hl2cv'></select></dir></dir><font id='hl2cv'></font><u id='hl2cv'></u><bdo id='hl2cv'><optgroup id='hl2cv'></optgroup></bdo><sub id='hl2cv'></sub><tr id='hl2cv'><font id='hl2cv'><tbody id='hl2cv'><dfn id='hl2cv'></dfn></tbody></font></tr><font id='hl2cv'></font><table id='hl2cv'><blockquote id='hl2cv'><em id='hl2cv'><dl id='hl2cv'><acronym id='hl2cv'><code id='hl2cv'><thead id='hl2cv'></thead><bdo id='hl2cv'><option id='hl2cv'></option></bdo></code></acronym></dl></em></blockquote></table><button id='hl2cv'></button><legend id='hl2cv'><tt id='hl2cv'></tt><li id='hl2cv'></li></legend><pre id='hl2cv'></pre><center id='hl2cv'><label id='hl2cv'><dl id='hl2cv'><td id='hl2cv'></td></dl></label><abbr id='hl2cv'></abbr></center><del id='hl2cv'><noscript id='hl2cv'></noscript><thead id='hl2cv'></thead></del><ol id='hl2cv'><noscript id='hl2cv'><tbody id='hl2cv'><acronym id='hl2cv'></acronym></tbody></noscript><b id='hl2cv'></b><dt id='hl2cv'></dt><option id='hl2cv'></option></ol><strong id='hl2cv'><button id='hl2cv'></button></strong><sub id='hl2cv'></sub><del id='hl2cv'><strong id='hl2cv'><td id='hl2cv'></td></strong><p id='hl2cv'><button id='hl2cv'><ul id='hl2cv'><dfn id='hl2cv'></dfn><label id='hl2cv'></label></ul></button></p></del><acronym id='hl2cv'><form id='hl2cv'><noframes id='hl2cv'></noframes></form><th id='hl2cv'><u id='hl2cv'><small id='hl2cv'><span id='hl2cv'></span></small></u><tr id='hl2cv'><abbr id='hl2cv'><strike id='hl2cv'></strike></abbr></tr></th></acronym><strike id='hl2cv'><button id='hl2cv'><td id='hl2cv'><select id='hl2cv'><li id='hl2cv'><sub id='hl2cv'><style id='hl2cv'></style><tfoot id='hl2cv'></tfoot></sub></li></select></td></button></strike><label id='hl2cv'></label><span id='hl2cv'><u id='hl2cv'></u></span><style id='hl2cv'><bdo id='hl2cv'><noscript id='hl2cv'><b id='hl2cv'></b></noscript><thead id='hl2cv'><dt id='hl2cv'><form id='hl2cv'></form></dt></thead></bdo><button id='hl2cv'><form id='hl2cv'><del id='hl2cv'></del></form><q id='hl2cv'><address id='hl2cv'><ol id='hl2cv'><acronym id='hl2cv'><label id='hl2cv'><span id='hl2cv'><li id='hl2cv'></li><font id='hl2cv'><span id='hl2cv'></span></font><b id='hl2cv'></b></span></label><button id='hl2cv'></button><big id='hl2cv'></big><form id='hl2cv'><div id='hl2cv'><dir id='hl2cv'><strong id='hl2cv'><label id='hl2cv'></label></strong></dir></div></form><dt id='hl2cv'></dt><tt id='hl2cv'></tt></acronym><li id='hl2cv'><li id='hl2cv'><dt id='hl2cv'><acronym id='hl2cv'></acronym></dt></li></li></ol></address><sub id='hl2cv'></sub></q></button><table id='hl2cv'></table></style><td id='hl2cv'><dd id='hl2cv'></dd></td><label id='hl2cv'></label><button id='hl2cv'><td id='hl2cv'></td></button><table id='hl2cv'><select id='hl2cv'><label id='hl2cv'><tr id='hl2cv'></tr><noframes id='hl2cv'></noframes><select id='hl2cv'><small id='hl2cv'></small></select></label></select></table><span id='hl2cv'></span><label id='hl2cv'></label><tfoot id='hl2cv'></tfoot><abbr id='hl2cv'></abbr><option id='hl2cv'><button id='hl2cv'><tbody id='hl2cv'><strike id='hl2cv'><select id='hl2cv'></select></strike></tbody></button></option><abbr id='hl2cv'><option id='hl2cv'></option><u id='hl2cv'><b id='hl2cv'></b></u></abbr><font id='hl2cv'></font><form id='hl2cv'></form><ins id='hl2cv'><noframes id='hl2cv'></noframes><pre id='hl2cv'><u id='hl2cv'><i id='hl2cv'><em id='hl2cv'><option id='hl2cv'></option></em></i></u><ol id='hl2cv'><kbd id='hl2cv'><span id='hl2cv'></span><abbr id='hl2cv'><i id='hl2cv'><ins id='hl2cv'></ins></i></abbr></kbd></ol></pre></ins><optgroup id='hl2cv'></optgroup><noframes id='hl2cv'><style id='hl2cv'></style><sub id='hl2cv'><dfn id='hl2cv'><abbr id='hl2cv'><big id='hl2cv'><bdo id='hl2cv'></bdo></big></abbr></dfn></sub></noframes><strike id='hl2cv'></strike><td id='hl2cv'></td><sub id='hl2cv'><center id='hl2cv'></center><abbr id='hl2cv'></abbr><noframes id='hl2cv'><dir id='hl2cv'></dir></noframes></sub><tfoot id='hl2cv'></tfoot><style id='hl2cv'></style><legend id='hl2cv'><tfoot id='hl2cv'><b id='hl2cv'></b><q id='hl2cv'><del id='hl2cv'><style id='hl2cv'><address id='hl2cv'></address></style><kbd id='hl2cv'><li id='hl2cv'></li><small id='hl2cv'></small></kbd></del></q><small id='hl2cv'><strike id='hl2cv'></strike></small></tfoot><dd id='hl2cv'><tt id='hl2cv'><strong id='hl2cv'><big id='hl2cv'></big></strong></tt></dd></legend><form id='hl2cv'></form><style id='hl2cv'></style></div></html>